Nielsen’s 2014 Asia Pacific Retail & Shopper Trends Report contains valuable insights on the retail sector and emerging shopper behaviour across 13 Asia Pacific markets. The report provides in-depth analysis, expert commentary on retail format trends and country-level insights coupled with extensive data including retail store universe numbers, chain store numbers and share of trade by channel.
TABLE OF CONTENTS
- Retail and Shopper Trends in Asia Pacific
Country Highlights Includes
- Retail Store Universe
- Chain Store Numbers
- Channel Share of Trade
- New Zealand
- Hong Kong
- South Korea
- The Philippines
Online and in-store digital technologies reshaping the FMCG retail landscape.
The Nielsen Retail & Shopper Trends Report is a comprehensive report revealing the latest trends in grocery retailing and shopper behaviour in the Asia Pacific region to drive business growth and consumer loyalty.
Survey data from online respondents’ trust level in 19 advertising formats.